March 01, 2021

Motorists Life becomes Encova Life to complete brand unification

Motorists Life, Encova Insurance’s life insurance company, has been rebranded as Encova Life.Encova Life logo The new name follows the 2019 rebrand that united Motorists Insurance Group and BrickStreet Insurance as Encova.

“We are excited to become Encova Life,” Encova Life President Mike Agan said. “We can position our organization to be fully integrated and, subsequently, more efficient for both agents and policyholders. This represents a significant step forward for our entire organization.”

The rebrand is not a merger or acquisition and will not change the way Encova does business. Encova remains committed to serving their communities and offering agents and policyholders high-touch experiences and services. During the next few months, Encova Life will continue to update marketing materials and policy endorsements to reflect the name change.

“While Encova Life may be a new name, Encova Insurance is built on decades of trusted relationships and knowledge,” Executive Vice President, Commercial Lines and Life, Grady Campbell said. “We look forward to continue building on Encova’s legacy to offer solutions to meet and exceed the needs of our agents and policyholders.”